360€
306€
-15% (hasta el 30/04/2026)
* Becas y descuentos no aplicables a formación programada
- Presentación
- Temario
- Metodología
- Titulación
Descripción
¿A quién va dirigido?
This Inbound Marketing Strategies course is designed for anyone interested in specializing in this subject, which belongs to the professional family of marketing and communication, and more specifically, in the different ways that a company can attract new customers thanks to both marketing and the different inbound marketing strategies.
Objetivos
- To design an inbound marketing strategy to improve the quality of your leads.
- To define and learn about the types of viral and video marketing.
- To explore the importance of the concept of online reputation.
- To analyze the importance of social media in the business world.
- To understand what is meant by a call to action.
- To understand the concept of Customer Relationship Management (CRM).
- To understand the concept of social monitoring
Salidas Profesionales
The job opportunities for this Inbound Marketing Strategies course are diverse, and most of them are related to the marketing department itself: Consultant, advisor, e-commerce assistant, digital marketing specialist, marketing communications manager, social media, marketing-focused content creator, etc.
Temario del Course on Inbound Marketing Strategy
UNIT 1. INTRODUCTION TO INBOUND MARKETING
- What is Inbound Marketing?
- Content Marketing
- Viral Marketing
- Video Marketing
- Online Reputation
UNIT 2. ATTRACT PHASE
- Introduction
- Content Management Systems. CMS
- Blogs. WordPress
- SEO Positioning
- Social Media
UNIT 3. CONVERSION PHASE
- Introduction
- Forms
- Call to Action
- Landing Pages
UNIT 4. CLOSING PHASE
- Introduction
- Relationship marketing
- Customer relationship management. CRM
- Email marketing
UNIT 5. DELIGHT PHASE
- Introduction
- Surveys
- Smart Content
- Social Monitoring
Metodología
EDUCA LXP se basa en 6 pilares
Item
Titulación del Course on Inbound Marketing Strategy
Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
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Course on Inbound Marketing Strategy
360€
306€
360€
306€