360€
306€
-15% (hasta el 30/04/2026)
* Becas y descuentos no aplicables a formación programada
- Presentación
- Temario
- Metodología
- Titulación
Descripción
¿A quién va dirigido?
This course is designed for professionals and graduates in the digital marketing sector who wish to enhance or update their skills in SEO. Ideal for those keen to understand website architecture, set SEO goals, and master tools and plugins. It also covers link building strategies and Google algorithm updates, making it perfect for individuals seeking to optimize online presence.
Objetivos
- Understand website architecture for optimal SEO performance.
- Define measurable SEO goals tailored to your website needs.
- Improve site usability to enhance user experience and SEO.
- Analyze Google algorithm updates to stay ahead in SEO.
- Conduct effective metadata analysis to boost search rankings.
- Utilize SEO tools and plugins to optimize website performance.
- Implement link building strategies to increase site authority.
Salidas Profesionales
- SEO Specialist: Optimize website architecture and usability. - Digital Marketing Strategist: Set and achieve SEO goals. - SEO Analyst: Monitor Google algorithm changes and updates. - Content Manager: Create link building and linkbaiting strategies. - SEO Consultant: Advise on metadata and use of SEO tools and plugins. - Link Specialist: Focus on the importance of links in SEO.
Temario del Course on SEO Onpage and SEO Offpage
UNIT 1. WEBSITE ARCHITECTURE
- Website Structure
- Metadata analysis
- HTML elements
- CSS style sheet
- SEO in HTML
UNIT 2. SETTING SEO GOALS
- Introduction
- The Importance of Fresh and Relevant Content
- Flash: The Challenge of Invisible Content
- Optimizing Keyword Density
- Leveraging Long-Tail Keywords
- Internet Marketing: Strategies to Capture More Visits
UNIT 3. USABILITY
- Introduction
- User experience - UX
- User-Centered Design
- Prototyping and interaction design
- Usability evaluation
UNIT 4. GOOGLE ALGORITHM. CHANGES AND UPDATES
- Understanding Google Algorithm
- Significant Algorithm Updates
- Potential Penalties
- Best Practices and Recommendations
UNIT 5. METADATA ANALYSIS
- Meta name tags
- Meta description tag
- Meta Keyword Tag
- Tag Meta Robots
- Meta viewport tag
- Meta Nosnippet Tag
- http-equiv meta tag
- Title Tag
UNIT 6. TOOLS AND PLUGINS
- Tools for on-page SEO optimization
- What is a plugin?
- Plugins for on-page SEO optimization
UNIT 7. IMPORTANCE OF LINKS IN SEO
- Understanding Inbound Links
- Considerations for Inbound Links
- Inbound Link Analysis
- Additional Considerations
UNIT 8. LINK BUILDING
- Introduction to Linkbuilding
- Important Considerations for Link Building
- Main link building techniques
- Natural link building strategies
UNIT 9. LINKBAITING
- Introduction to linkbaiting
- Content Marketing
- Storytelling
- Viral Marketing
UNIT 10. SPECIALIZED SEO
- Local SEO
- Search and Social Media
- Mobile SEO
- International SEO
- SEO Audit
Metodología
EDUCA LXP se basa en 6 pilares
Item
Titulación del Course on SEO Onpage and SEO Offpage
Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
Explora nuestras Áreas Formativas
Construye tu carrera profesional
Descubre nuestro amplio Catálogo Formativo, incluye programas de Cursos Superior, Expertos, Master Profesionales y Master Universitarios en las diferentes Áreas Formativas para impulsar tu carrera profesional.
Course on SEO Onpage and SEO Offpage
360€
306€
360€
306€