360€
306€
-15% (hasta el 30/04/2026)
* Becas y descuentos no aplicables a formación programada
- Presentación
- Temario
- Metodología
- Titulación
Descripción
¿A quién va dirigido?
The Course in Market Research and Consumer Behavior is designed for professionals and graduates in the field seeking to enhance or update their understanding of market dynamics. Ideal for those interested in market segmentation, digital marketing strategies, consumer psychology, and customer engagement, this course provides insights into modern marketing practices without requiring advanced expertise.
Objetivos
- Understand the market definition and delimitation.
- Analyze market segmentation strategies effectively.
- Identify and select accurate market information sources.
- Explore the integration of market research in marketing.
- Comprehend marketing's role in business management.
- Investigate digital marketing's effect on commercial research.
- Develop a digital marketing plan for strategic purposes.
Salidas Profesionales
- Market Research Analyst - Consumer Insights Specialist - Digital Marketing Strategist - Customer Engagement Manager - Behavioral Data Analyst - Segmentation Analyst - Product Development Consultant - Brand Strategist - Market Trends Analyst - E-commerce Analyst - User Experience Researcher - Advertising Analyst
Temario del Course in Market Research and Consumer Behavior
UNIT 1. DEFINITION AND DELIMITATION OF THE RELEVANT MARKET
UNIT 2. MARKET SEGMENTATION
UNIT 3. SELECTION OF MARKET INFORMATION SOURCES
UNIT 4. MARKET RESEARCH AND MARKETING
UNIT 5. THE ROLE OF MARKETING IN THE ECONOMIC SYSTEM AND IN BUSINESS MANAGEMENT
UNIT 6. COMMERCIAL RESEARCH IN DIGITAL MARKETING
UNIT 7. THE DIGITAL MARKETING PLAN
UNIT 8. PSYCHOLOGY OF THE POINT OF SALE AND CONSUMER PSYCHOLOGY
UNIT 9. PSYCHOLOGY OF PURCHASE AND CONSUMER PSYCHOLOGY
UNIT 10. CONSUMER BEHAVIOR
UNIT 11. CUSTOMER ENGAGEMENT AND ANALYSIS OF PURCHASE BEHAVIOR
Metodología
EDUCA LXP se basa en 6 pilares
Item
Titulación del Course in Market Research and Consumer Behavior
Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
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Course in Market Research and Consumer Behavior
360€
306€
360€
306€